The Scottish Government has confirmed, it will fund baseline research to help Scotland’s venison producers and processors better understand the UK venison market, its challenges, and opportunities.
Bill Bewsher, Chairman of the Scottish Venison Association, said:
“It is essential that we know exactly what is happening in the market, which is complex and changing, and also as imports from New Zealand to the UK are declining. We believe we remain in a situation where UK demand outstrips supply, and where market growth is constrained by a shortage of product, wild or farmed.
The research that we can now commission with the support of the Scottish Government will give us precise and current data on the state of the UK retail venison market. We hope also to undertake work across the food service sectors as well as some basic, long overdue polling of consumer attitudes to venison, to be repeated annually to assess developing trends. This market insight will be incredibly helpful in identifying commercial opportunities and move the whole sector up a gear – which is vital given the challenges ahead.”
Venison is a very healthy meat high in protein, and the protein is more diverse in amino acids and lower in calories, cholesterol, and fat than most cuts of grain-fed beef, pork, or lamb.
People interested in trying venison can find a selection of recipes in our free deer app.
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