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Lloyds moves into deer farmers' territory

Lloyds Banking Group has launched a finance division for deer farmers and the venison industry to offer funding to help farmers overcome financial barriers to establishing herds.

The UK venison market is set to grow by 10% this year, but with high operating costs, many farmers struggle to grow their herd to meet consumer demand. Currently about 1/3 of venison sold in the UK is imported but many processors and buyers say they would prefer to buy domestically-reared stock. 

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